Of the 39 million people worldwide who are blind, 80% don’t have to be.
Helen Keller International saves and improves the sight and lives of the world’s vulnerable by combatting the causes and consequences of blindness, poor health and malnutrition.
Since 1915, HKI has changed the lives of more than 200 million families in 22 countries by providing food, micronutrients, vision screenings, eyeglasses & cataract surgeries to those in need.
Sharing the Vision
As a rising star in the global development nonprofit sector, Helen Keller International sought to elevate their web presence quickly and effectively - without interrupting their capacity or workflow.
Here's How We Did It
We teamed up with HKI to streamline their donation form, optimize their homepage, and amplify their marketing effectiveness with fresh & inspiring email templates.
First, we created a seamless donation form that highlighted the complete scope of HKI's efforts, and showcased the incredible efficiency in which HKI carried out their work.
Then, we optimized their homepage to be mobile/tablet responsive, SEO-friendly, and provide a thoughtful & mission-driven user experience.
Finally, we created a series of engaging, flexible, and visually stunning email templates that allowed HKI to considerably expand their email readers and contributors.
By making online donations easily accessible, maximizing homepage effectiveness, and creating a meaningful foundation of online awareness, we empowered HKI to focus on what matters: saving lives and protecting the health of the global poor.