Catholic Relief Services recognizes the vital role Catholic schools play in the Church’s mission.
Motivated by the Gospel of Jesus Christ, the CRS Global Education Programs provide resources, funding, and opportunities for Catholic secondary schools, high schools, and colleges all over the world.
Putting Faith Into Action
Catholic Relief Services needed an innovative lead generation tool that compelled young adults to become more spirited members of their congregations, and could serve as an effective early prospecting pipeline.
The first part of our brand overhaul focused on creating three youth-centered websites for their respective educational programs: high school, college, and general education. Our next step was the icing on the cake.
Illuminating Peace & Prosperity
We worked with CRS to conceive and build the first-ever Virtual Votive: A unique digital chapel that allows visitors to say a prayer and light a virtual candle for their family & loved ones.
Virtual Votive is an elegant single-page web application that runs on a blend of SVG graphics, custom CCS & JavaScript.
All prayers submitted to the Virtual Votive are remembered at Mass offered in St. Stephen's Chapel at Catholic Relief Services world headquarters in Baltimore, Maryland.
The Result
By combining traditional customs with high-tech implementations, we helped CRS create an authentic, Catholic-first prospecting tool that aligned with their core values while engaging key audience members and early leads.
